THE PYRATEX® INGREDIENT

  • intro: so you’ve bought our innovative fabrics, what now?  communicating an innovative material, traceability, sustainability etc. is always challenging and we’re here to make it as easy for you as possible. Innovation is for everyone.

  • It’s key that you blend the story of our materials with your own, and we have experience in this and storytelling: ​Welcome to The PYRATEX® ingredient

 

Now you will be integrating our naturally functional fabrics into your collections, you would like to tell you clients the story in a way they can understand and get excited about it.  

 

We know how hard it can be to fully understand any innovative product, let alone communicate about it! But don’t worry, we’re here to support you all the way. 

 

So why communicate openly about PYRATEX®?

PYRATEX® is a sello de garantía de innovation and quality: your client will recognise the materials in the garments they will purchase from you.

AZ Factory Free TO collection launch by Alber Elbaz Vogue press article

need support in telling the story to press?

​Do you have a press interview and they’re asking in depth information about the materials used in your collection? the process? its impact? 

close up images of your fabrics

visual content from our factories to tell the story of the production

website - do you want a collection landing together?

hang tags

composition labels

video about your PYRATEX® fabric story

1 pager with information about your fabric

impact reports

Wondering how to do it?
Here are a few examples to inspire you