OUR STORY

PYRATEX® was born with the mission to replace synthetic, functional textiles with natural and more responsible options.

Today, our international team works its magic from our Madrid-based HQ.

REGINA POLANCO

Founder & CEO

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Regina leads our team, setting the strategic path we follow towards thriving more each day. She has travelled and lived in many countries, a love for travel which she shares with many of her Millennial generation. This led to the creation of PYRATEX® in Switzerland in 2014 as an answer to their challenges and ideals.

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A Law graduate, she started developing PYRATEX® smart fabrics by collaborating with different European textile institutes. For example, during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé.

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This experience allows her to legally protect the PYRATEX® technology and understand the consumer’s desire to take care of their health and to consume in a conscious manner.

MERY DÍEZ HERBOSA

Head of R&D and Production

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Mery is in charge of our Production and R&D. She has studied a BSc in Business Management & Marketing, an MBA Business Expert Program and a Masters in International Management and Marketing of Luxury Products.

Having previously occupied positions in product management, buying and production for different B2C brands with a special focus on sustainability, Mery now manages our production team as well as R&D projects.

MICHELLE CHERUBIN

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Business Development

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With experience in customer service, employee development, operations and supply chain management, Michelle graduated from a Master's in Management from IE Business School. She now contributes to our growth, developing new strategies and supporting our clients.

SIMONE AVANTAGGIATO

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Administration & Operations

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A finance graduate, Simone studied a Masters degree in Micro-finance and financial inclusion, and previous experience in operations departments in a number of companies, has prepared Simone for his current position at PYRATEX® where he takes care of our Administration and Operations.

ALBA MURILLO​

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Logistics & Operations 

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Alba first joined PYRATEX® in 2018 during her BA in Fashion Design internship. After graduating, and experience working in Sales for a number of fashion brands, she is back, and carries out our logistics. Alba also supports our collaborations involving collection co-designing and garment pre-production support.

IETJE KLAVER

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Head of Operations

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As our Head of Operations, Ietje organises and oversees our daily operations, ensuring our company is well coordinated.
Her extensive experience in the fashion industry at B2C companies such as Chanel or Ecoalf allow her to efficiently manage our procedures and coach our team to remain cohesive and connected throughout our growth. She embodies the PYRATEX® identity through her deep knowledge of textiles and sourcing at fashion brands, as well as international background: she has lived in Amsterdam, Paris, Zurich, San Francisco, London, and now Madrid.

PILAR TEJADA LÓPEZ

Head of Brand & Communication

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Through her creative vision, Pilar is at the core of the brand's identity. She is trilingual in English, French and Spanish, has lived in various countries, as well as worked for a number of fashion brands in design, production, business development and communication positions.

She now supports the clients PYRATEX® collaborates with to communicate the brand’s identity and technology according to their own. 

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Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have equally contributed to her now occupying an important role at PYRATEX®, where she manages content creation, communication, PR, marketing, as well as business development for specific markets. This ensures the PYRATEX® identity is maintained throughout our activities.

SOFIE STABELL- JOHANSEN

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Production Assistant

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Sofie recently joined our team, having graduated from a Bachelor Degree in Retail Management with a specialisation in Supply chain Management, and a Masters Degree in Supply Chain Management & Logistics. She supports our team in managing our productions and relationships with our fiber suppliers, yarn suppliers, and mills, ensuring we can maintain a fully controlled traceability of our entire production chain.

MARIA CERECEDO

Business Development

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A fashion design and MBA graduate, Maria is based in North America and carries out our business development in the US market.

Aside from being trilingual in English, Spanish and French, she has worked at fashion brands in London and Paris, allowing her to gain valuable experience in design, product development and relationships with our clients.

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CARLOTA RENDUELES

Brand & Communication Assistant

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Carlota has joined our team following her graduation from Rey Juan Carlos university where she studied Marketing. Her previous experience in B2C sales, and creative mind, allow her to now understand our clients' needs and support them in communicating their use of PYRATEX® in the clearest manner possible to their customers. 

ALINA BUTKO

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Logistics & Operations Assistant

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Alina graduated from a BA in International Relations at Rey Juan Carlos university which allows her to provide support to our Logistics team, making sure our clients’ orders preparation is well taken care of and that everything in the day to day goes as smoothly as possible.

CHLOÉ MAUDUIT

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R&D Assistant

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Chloé is a textile engineer graduated from Roubaix’s prestigious ENSAIT University. She has previous experience in fashion and textile laboratories, and supports our PYRATEX® R&D team in researching our fabrics’ biological origins, R&D projects and tests.